As a nation, we now spend a day a week online.
At 70%, more of us than ever are using our smartphones to stay connected so it’s no surprise that there is a steep rise in the number of people suffering from neck, shoulder and upper back pain.
‘Text-neck’ is now a thing as we spend over 3 hours a day (and increasing) curled over our phones.
The average human head weighs 10-12 lbs. As your head tilts down, the gravitational pull on your head places additional pressure on your neck, up to a staggering 60 lbs at 60 degrees (or a small labrador to put it into perspective!)